The design house of P. Jonathon Cloyd

Built from
distinction.

Six independent labels. One uncompromising point of view. Welcome to the world of Shoepire.

Discover the story

PJC

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01 / The Designer

Style isn't what
you wear. It's what
you declare.

P. Jonathon Cloyd designs for the moment a person decides to be seen.

Rooted in bold form, sharp detail, and a refusal to blend in, his work brings together six distinct fashion houses under Shoepire—each with its own language, all sharing the same audacious spirit.

Meet Jonathon

“I don't design to fit the room. I design to change it.”

— P. Jonathon Cloyd

02 / The Houses

Six visions.
One empire.

Each house is an original expression of character, created for those who lead from the front.

01KINGPINAuthority / Luxury streetwear 02MFLMovement / Contemporary fashion
03HOUSE IIIComing soon
04HOUSE IVComing soon
05HOUSE VComing soon
06HOUSE VIComing soon

03 / Journal

From the
studio.

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